National Salute To Hospitalized Veterans - PSA

The Challenge: Promote volunteer participation to support hospitalized veterans in need across the country. Work with a limited budget to create a high impact message to our target audience of potential volunteers.

The Solution: Working with the VA Office of Voluntary Services, develop and produce a national Public Service Announcement distributed to television markets across the country. The piece features average Americans thanking veterans for their service to our country. The PSA is hosted by television personality (and veteran) Montel Williams, who encourages viewers to 'get involved' and volunteer.

Click to Play Sample