Kraft Foods Shareholder Meeting:

The Challenge: To set the tone for Kraft's first annual shareholder meeting since its celebrated Initial Public Offering (one of the largest in US history).

The Solution: Create a film that becomes the emotional launchpad for the Kraft story: A little girl awakens at sunrise, patters down the hall in her slippers to check on her sleeping parents, then quietly shuffles downstairs to the kitchen. Opening the pantry, she enters the world of Kraft Foods. Shot in 35mm film with an original score and extensive use of motion graphics. Commented one senior executive after the meeting, "It was a home run!"

Click to Play Sample