Gone Fishin:

The Challenge: Promote patient 'buy-in' for a new program designed to reduce patient waiting times at VA clinics.

The Solution: Create light-hearted and memorable videos targeted to VA patients that show how, with their help, the VA is shortening patient waiting time at local clinics. "Gone Fishin" is a light-hearted conversation between two old friends at a local fishing hole. One vet has recently experienced the new Advanced Access program at his local VA hospital and he tries to convince his skeptical friend that it really is "a new day at the VA."

Click to Play Sample